Advertising Masterclass

Introduction to Advertising (Sample Content)
5 Topics
Functions of Advertising – Objectives of Advertising [04:01]
Classification of Advertising [05:39]
Objectives of Advertising and Types of Advertising [03:30]
Active Participants in Advertising [05:18]
Meaning and Features of Advertising with Examples [04:12]
Role of Advertising
4 Topics
Role of Advertising in Product Life Cycle [03:53]
Role of Advertising in Brand Building [05:46]
Role of Advertising in Low & High Involvement Products [07:00]
Role of Different Elements in Ads [06:28]
Types of Advertising
5 Topics
Advocacy Advertising [06:20]
Surrogate Advertising [05:00]
Disruptive Advertising – What are Disruptive Ads? [05:50]
What is Subliminal Advertising? [04:43]
Institutional Advertising [06:20]
Advertising Agency
12 Topics
Evaluating Advertising Effectiveness [08:18]
Types of Advertising Agencies [08:08]
Criteria for Selecting an Advertising Agency [05:34]
Agency Compensation [04:22]
Key factors when deciding the Advertising Budget [06:00]
How to Prepare an Advertising Budget? [04:58]
Principles of Copywriting with Examples [06:00]
Concept Testing vs Copy Testing with Examples [05:15]
The 9 Elements of TV Commercial [05:48]
Advertising Testing [05:42]
Trends in Advertising [07:10]
Media Relations [06:36]
Course Certification
Concepts of Advertising
8 Topics
The 5M’s of Advertising
Advertising Tools | Different Types of Advertising Mediums
Advertising Plan – Stages of Advertising Plan and deciding objectives and strategy of the plan
Creativity – Creative Process in Advertising & Importance of Creativity with examples of Volkswagen
Advertising Appeals – Rational Appeal, Competitive Advantage Appeal, Emotional Appeal
Ethical Issues in Advertising with examples of Red Bull, Hyundai, Kelloggs
DAGMAR – Definition, Goals and Objectives of DAGMAR in communication with example of Coca Cola
Advertising Campaign – Meaning, Types and How to setup an Advertising Campaign with Steps
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Criteria for Selecting an Advertising Agency [05:34]

Advertising Masterclass Advertising Agency Criteria for Selecting an Advertising Agency [05:34]
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