Advocacy Advertising [06:20]

Surrogate Advertising [05:00]

Disruptive Advertising – What are Disruptive Ads? [05:50]

What is Subliminal Advertising? [04:43]

Institutional Advertising [06:20]

Evaluating Advertising Effectiveness [08:18]

Types of Advertising Agencies [08:08]

Criteria for Selecting an Advertising Agency [05:34]

Agency Compensation [04:22]

Key factors when deciding the Advertising Budget [06:00]

How to Prepare an Advertising Budget? [04:58]

Principles of Copywriting with Examples [06:00]

Concept Testing vs Copy Testing with Examples [05:15]

The 9 Elements of TV Commercial [05:48]

Advertising Testing [05:42]

Trends in Advertising [07:10]

Media Relations [06:36]

The 5M’s of Advertising

Advertising Tools | Different Types of Advertising Mediums

Advertising Plan – Stages of Advertising Plan and deciding objectives and strategy of the plan

Creativity – Creative Process in Advertising & Importance of Creativity with examples of Volkswagen

Advertising Appeals – Rational Appeal, Competitive Advantage Appeal, Emotional Appeal

Ethical Issues in Advertising with examples of Red Bull, Hyundai, Kelloggs

DAGMAR – Definition, Goals and Objectives of DAGMAR in communication with example of Coca Cola

Advertising Campaign – Meaning, Types and How to setup an Advertising Campaign with Steps