Marketing Masterclass

Basics of Marketing (Sample Content)
5 Topics
What is Marketing and What is Marketed? [07:24]
Core Marketing Concepts [06:12]
Company Orientation towards the Marketplace [07:25]
The 4 P’s of Marketing | Marketing Mix [06:56]
The 7P’s of Service Marketing Mix [11:41]
Basics of Marketing (Continued)
5 Topics
The 4 A’s of Marketing [07:15]
What are the Objectives of Marketing? [06:00]
New Marketing Realities Part 1 [09:22]
New Marketing Realities Part 2 [07:44]
New Marketing Realities Part 3 [07:07]
Marketing Strategy
10 Topics
Corporate Planning and Strategic Planning [06:52]
Business Unit Strategic Planning Process [07:30]
Steps in Marketing Plan [03:18]
Value Chain [05:57]
Marketing Audit [07:36]
What is First Mover Advantage? [06:02]
How to Develop a Marketing Budget? [07:46]
Marketing Myopia [06:36]
Marketing Metrics [08:09]
What is Time to Market? [04:05]
Market Research
20 Topics
Marketing Information System [06:29]
Data Warehousing and Data Mining [05:53]
Marketing Intelligence [05:24]
Macro Environment [07:20]
Estimating Demand [07:41]
What is Marketing Research? [04:45]
Market Research Process [06:56]
What is Applied Research? [06:54]
What is R&D or Research and Development? [05:14]
Exploratory Research [06:34]
What is Field Research? [07:17]
Qualitative Researchvs Quantitative Research [05:18]
What is Descriptive Research? [04:24]
What is Sampling? [05:07]
What is Convenience Sampling? [03:42]
What is Response Bias? [05:39]
What is Desk Research? [06:33]
What is Empirical Research? [06:08]
Types of Bias Explained with examples [06:34]
Ethnographic Research [07:00]
Customer Management
21 Topics
Building Customer Value [04:35]
Monitoring Satisfaction of Customers [04:33]
Customer Attraction and Customer Retention [07:33]
How to Build Brand Loyalty? [07:02]
Customer Relationship Management [06:33]
Customer Lifetime Value [04:52]
Customer Acquisition [09:02]
Customer Experience [06:47]
Customer Churn [06:20]
Customer Engagement [06:43]
Customer Feedback [06:20]
What is Consumer Awareness? [06:56]
What is Customer Orientation? [05:38]
What is Customer Delight? [08:14]
How do you define customer success? [10:06]
Customer vs Consumer [04:14]
What is Customer Insight? [05:09]
Five Stages and Customer Journey [04:18]
Customer Value Proposition or CVP [04:40]
Factors affecting buyer Remorse including Examples [05:08]
What is Impulse Buying? [06:47]
Segmentation, Targeting and Positioning
8 Topics
Market Segmentation and its Types [09:05]
What is Targeting? [04:28]
Market Positioning Explained [05:49]
Positioning Strategies [04:58]
Geographic Segmentation [05:19]
Psychographic Segmentation [07:20]
Demographic Segmentation [05:46]
What is Perceptual Mapping? [04:36]
Competition
4 Topics
Growth Strategies for Brands [07:30]
Competitive Strategies for Market Leaders [07:20]
Competitive Strategies for Market Challenger [05:22]
Market Followers Strategy [06:09]
Products
16 Topics
Three Levels of a Product [03:52]
Product Classifications [06:05]
Product Design [05:54]
Product Mix [07:23]
4 Stages of Life Cycle of a Product [07:20]
New Product Options [06:10]
Why Products Fail and 12 Examples of Product Failures [08:37]
Crowdsourcing for Developing a New Product [06:41]
New Product Development [10:37]
Process and Stages of Consumer Adoption [07:08]
What is Packaging and What is Labelling? [06:09]
What is Idea Generation? [06:53]
Minimum Viable Product [07:46]
Methods and Examples of Product Testing [06:07]
What is a By-Product? [05:59]
Methods of Usability Testing [04:45]
Services
6 Topics
Service Marketing Triangle [06:24]
Case Studies and Examples of Service Marketing [05:18]
Gap Analysis [04:43]
SERQUAL Model Explained [06:23]
Self-Service Technologies (SSTS) [06:49]
New Services Realities [06:43]
Pricing
15 Topics
Introduction and Concepts on Pricing [06:02]
Approaches to Pricing [05:25]
Different Types of Pricing Strategies [06:37]
Promotional Pricing [06:34]
Differentiated Pricing [03:13]
Barter & Counter Trade with Examples [05:20]
Sharing Economy and Rental Economy [04:30]
Consumer Psychology and Pricing [03:41]
Dynamic Pricing [08:53]
What is Predatory Pricing? [04:56]
What is Target Pricing? [03:37]
Competitive Pricing [05:56]
Price Gouging [04:42]
What is a Loss Leader? [06:23]
What are Switching Costs? [05:21]
Place
16 Topics
Marketing Channel [07:19]
Multi-Channel Retailing [05:22]
Push Marketing and Pull Marketing [04:48]
Channel Design & Decisions of Channel Design [07:48]
Channel Management Decisions [07:23]
Channel Integration and System [05:56]
Different Types of E-commerce Channels [06:35]
M-Commerce Channel Explained [06:00]
Types of Retailing [06:01]
Retail Formats [07:02]
What is a Private Label Brand? [8:00]
Different Types of Wholesalers [7:15]
Logistics & Supply Chain Management [08:33]
Drone Delivery [08:08]
Place Marketing [05:43]
Contract Manufacturing [07:05]
Promotions
23 Topics
Marketing Communication Mix Explained [09:22]
Characteristics of Marketing Communication Mix [10:41]
Communications Process [03:28]
Response Hierarchy Models [07:12]
Developing Effective Communication [10:43]
Sales Promotion and Trade Promotions [06:29]
Sales Promotion Tools [05:22]
Marketing via Events & Experiences [07:21]
Public Relations – What is PR? [08:16]
Online Marketing [06:02]
Social Media Marketing [06:08]
Word of Mouth Marketing or Womm [05:49]
Mobile Marketing [06:48]
Direct Marketing [07:33]
Customer Database & Database Marketing [09:05]
Socially Responsible Marketing [06:12]
Cause-Related Marketing (Examples, Cases) [05:59]
Above the Line – What is ATL Marketing? [04:56]
Below The Line – What is BTL marketing? [05:58]
What is Emotional Appeal? [03:31]
Marketing Collateral [10:16]
Earned Media, Owned Media and Paid Media [05:46]
What is a Status Symbol? [06:30]
Strategic Marketing
2 Topics
Market Development [04:21]
Market Penetration [07:30]
Types of Marketing
13 Topics
Direct and Indirect of Ambush Marketing [06:31]
Guerrilla Marketing [05:10]
Sports Marketing – How Sports can be marketed? [05:42]
Meme Marketing [09:28]
What is Internal Marketing? [05:29]
What is Network Marketing? [06:40]
Holistic Marketing [06:34]
Buzz Marketing [10:31]
What is Gamification? [06:01]
What is Neuromarketing? [06:46]
What is Micromarketing? [03:45]
Marketing Automation [08:44]
Instagram Marketing Strategies for Beginners [08:44]
More Concepts of Marketing
6 Topics
What is a Tagline and how to write a tagline? [04:17]
Different types of Testimonials with Examples [05:20]
What is Direct to Consumer or D2C? [06:51]
What is Inbound Marketing? [06:10]
Internet of Things or IOT [08:15]
What is A/B Testing? [06:55]
Retailing
5 Topics
Green Retailing [05:56]
Airport Retailing [05:13]
Why is Unboxing Products So popular? [06:23]
Functions and Responsibilities of Franchising [07:56]
Visual Merchandising [08:07]
Market
2 Topics
Market Capitalization [05:42]
Advantages and Examples of Mass Markets [04:32]
Protecting A brand
3 Topics
What is Intellectual Property? [06:10]
What is a Trademark? [05:20]
Purpose of Copyright and Case Studies [08:35]
Course Certification
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Price Gouging [04:42]

Marketing Masterclass Pricing Price Gouging [04:42]
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