Branding Masterclass

Introduction to Branding (Sample Content)
4 Topics
What is a Brand? Branding Explained [08:27]
11 Types of Brand and What Differentiates Them [05:39]
Difference between a Product and a Brand [03:40]
Different strategies used at the Corporate Level [08:46]
Introduction to Branding (Continued)
4 Topics
The 4 Pillars of Branding [07:26]
Business Level Strategies – Different strategies used at the Business Level
Leveraging Secondary Brand Associations [08:10]
What is Brand Awareness? [05:42]
Components of Branding
10 Topics
Types of Brand elements and their Importance [08:24]
Types of Brand Names with Examples [06:28]
What is a Brand Logo? [07:27]
How to choose one and examples of Great Brand Mascots? [08:29]
Examples of Brand Jingles [04:16]
How to build a Brand Personality with 5 step model [04:08]
Why you should book a Branded Domain Name? [07:42]
Brand Packaging [06:53]
Brand Mantra – Explained with Examples [04:21]
Brand Community [07:55]
Brand Equity and Valuation
5 Topics
Brand Equity and Sources of Brand Equity [05:25]
Techniques of Measuring Brand Equity [07:18]
How to Manage Brand Equity? [07:26]
Brand Value [05:55]
4 Stages of Brand’s Value Chain [08:45]
Brand Management
8 Topics
Branding Decisions [04:00]
What is an Umbrella Brand? [04:57]
Brand Extensions – Importance and Tips [08:16]
Different Levels of Brand Hierarchy [05:49]
Brand Portfolio Strategies with Examples [05:33]
Co-Branding – How does it work? [06:14]
Brand Repositioning [06:38]
Ingredient Branding [06:54]
Brand Building
13 Topics
The Four Steps of Brand Building [08:45]
Brand Story Telling [05:51]
Celebrity Branding [07:29]
Who are Brand Advocates? [06:34]
What is Brand Experience? [05:52]
Corporate Identity [06:54]
Corporate Branding [05:12]
Emotional Branding [06:49]
Luxury Branding [07:47]
Branding Challenges [07:38]
The Ten Commandments of Branding Globally [09:57]
Positioning and Branding for a Small Business [05:37]
What is Rebranding? [05:37]
Course Certification
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Brand Packaging [06:53]

Branding Masterclass Components of Branding Brand Packaging [06:53]
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