$18 for All Courses

Services Marketing Masterclass

In-Depth Course on Services Marketing

In this course you will understand the relevance of service sector in our day to day routine.  The course fleshes out key service sectors and the strategies to stay competitive in them. The course will guide you on the importance of treating the marketing of services differently from that of goods. This course explains the gamut of service industry vis-à-vis service marketing mix (7P’s); product, price, place, promotion, people, process and physical evidence 

  • Brush up your knowledge on the basics and characteristics of ‘Services’ 
  • Learn the relevance of 7Ps of Services Marketing
  • Understand the key challenges involved in Marketing of Services 
  • Learn the key differences between marketing of goods and services 
  • Understand consumer behaviour in the gamut of the service industry

  • Understand the Impact of Macro-environment on your Service business 
  • Learn to design a robut ‘service’ product 
  • Learn how to brand and position your service 
  • Learn how to manage people (employees) in a service establishment 
  • Learn the nuances of Setting the Right price for your ‘Service’ product. 

  • Master the art of perfecting service quality standards vis-à-vis service quality dimensions
  • Learn how to Manage Demand and Supply in Services 
  • Understand the importance of Service Recovery Efforts and how it can win customer loyalty 
  • Learn to be Sensitive to Customer’s Reluctance to Change  
  • Learn how to leverage the power of self-service technologies

Case Studies on Service Marketing

Here are some of the case studies we have analyzed in this course.

Marketing Challenges of Services

Purchase Process for Services

Services Marketing Environment

Understanding Service Process

What is a Service ‘Product’?

Understand Pricing of Services

Promotion of Services

Place – (How do you distribute Services)

How do you manage People (Employees) in Services

Physical Evidence

How do you Manage Service Quality?

Productivity in Service Sector

How to Manage Demand and Supply in Services?

Benchmarking

Impact of Service Recovery Efforts on Consumer Loyalty

Course Content

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  • Free Access to the all courses
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If any problems in signing up, please contact us.

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