$18 for All Courses

Retail Management Course

In-Depth Tutorial on Retail Management

In this Retail Course; you will get a detailed overview of the retail industry value chain.  The course fleshes out the changing dynamics of the retail industry; from being a brick and mortar model to a multi-channel model (includes Ecommerce). The course will aid you in setting up an offline or online retail store by fleshing key elements such as Basics of Retailing, Retail Strategy & Operations, Merchandising Strategy, Store Design Strategy, Technology used in Retail, Managing People in Retail and learning from the latest trends in the industry.

  • Brush up your knowledge on the basics of ‘retailing’ 
  • Learn key Customer Retention Approaches
  • Learn key strategies to run an Ecommerce set up
  • Learn the power of M-commerce
  • Learn the nuances of merchandise planning and procurement

  • Learn the finer elements of a store design 
  • Leverage the power of Visual merchandising (Silent Salesman)
  • Find out all the contemporary trends in retail management (green retailing, airport retailing, etc.)
  • Learn the finer nuances of managing a mall. 
  • Understand the application of IT in Retail (Bar Codes, RFID, Electronic Shelf labels)

  • Understand behavior of ‘shoppers’ in the gamut of the retail industry
  • Learn how to manage people (employees) in a retail establishment 
  • Learn the nuances of Setting the Right price for your merchandise.
  • Understand the factors while deciding the location of your store 
  • Learn how to leverage the power of Artificial Intelligence across the retail value chain

Case Studies on Retail Management

Here are some of the case studies we have analyzed in this course.

Artificial Intelligence in Retail

Buying Function

Customer Retention

Customer Retention

Ethical & Social Issues in Retailing

How to Select a Store Location?

HRM in Retail

Information Technology (IT) in Retail

Lifestyle Merchandising

Mall Management

Merchandise Management

Retail Pricing

Artificial Intelligence in Retail

M-commerce

Artificial Intelligence in Retail

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